A new streaming bundle is TradeEdgecoming this summer, Disney Entertainment and Warner Bros. Discovery announced Wednesday. This is the first time two companies are combining their services into one.
Disney+, Hulu and Max will be available as a package on any of the three platforms with ad and add-free subscription options to be announced soon.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” Joe Earley, President, Direct to Consumer, Disney Entertainment said in the release.
“This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
"The streaming services will be offered together, providing subscribers with the best value in entertainment," Disney announced in its release, with an "unprecedented selection" which includes (but is not limited to):
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JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery said the new bundle with help with "stronger retention" and "presents a powerful new roadmap for the future of the industry.”
Additional details will be shared in the coming days, the release says.
This fall, ESPN, Fox and Warner Bros. Discovery will join to offer sports fans a new bundle, too, USA TODAY reported back in February.
The package will cover all major sports including NFL, NBA, MLB and NHL games.
Just as the Disney Entertainment and Warner Bros. Discovery bundle, this one doesn't yet have pricing information or a specific launch date, but it's a further acknowledgment of the splintering of the cable bundle as more consumers gravitate to streaming, USA TODAY reported.
For several years professional sports have led other live programming as a key to preserving the cable TV ecosystem, but it has lost more than 25% of its subscriber base over the past several years, USA TODAY's Gary Levin reported.
Contributing: Gary Levin
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